Creative Direction → Ivan Vasin
Design Direction → Alexander Koltsov
Art Direction → Polina Zagumenova
Graphic Design → Anna Esedullaeva
Motion Design → Dmitry Kozlyaev, Anton Gremyakov
Illustration → Thingers Studio
@Shuka Design 2023
Zerion
Today, the borders between the real and virtual worlds are more transparent than ever. Zerion Web3 wallet is depicted as an enigmatic space, inviting people to immerse, explore, and discover its infinite possibilities. As the layers unfold, the space becomes more complex, representing the evolving en engagement of users with shapes, colours, icons, illustrations, and above all, dynamic NFT avatars. The deeper you go, the more artefacts you uncover.Founded in 2019, Zerion enables people to invest in crypto assets, build an NFT collection and explore every dApp and DeFI protocol. The service has attracted 400,000 wallets in over 150 countries every month. We linked with the team to develop a brand strategy and a new visual system that evokes the service's distinct personality — a wizard who brings lucidity to DeFi, guiding people towards personal financial freedom through elegant and powerful solutions.