Graphic Design Polina Zagumenova
@2025SUGARFREE EYESCREAM
SUGARFREE EYESCREAM is an exhibition that examines how, in late-capitalist culture, identities are shaped through the language of brands and consumer products. It reflects on a world where corporate aesthetics merge seamlessly with entertainment, blurring the boundaries between emotion, desire and commodification. By referencing the emotional weight carried by logos and commercial symbols, the exhibition asks how deeply consumer culture has embedded itself into our personal narratives — and what it means to navigate a reality where even the self risks becoming a marketable product.