Polina Zagumenova 
Graphic Designer & Art Director

INFO

Brand Development Mylad Piroozbakht
Photography Jenia Filatova
Graphic Design Polina Zagumenova
@2026

MINDMELT

MINDMELT is a cannabis brand built around sensory transformation — where high-potency live resin meets a hyper-digital, slightly unhinged identity. The concept plays on contrast: clean, almost clinical hardware paired with holographic, glitch-like visuals that feel on the edge of losing control. Strains like MindFunk, K-Hole, and Blue Dream Burst are treated as distinct personalities, each with its own flavor logic and mood.
             The system balances precision with chaos — structured layouts collide with saturated color, UI-inspired elements, and surreal textures. It doesn’t try to “elevate” or sanitize the experience; instead, it leans into distortion, intensity, and unpredictability. MINDMELT is less about clarity, and more about the moment everything starts to shift.