Creative Direction Anfisa Savchenko & Elena Zaharova
Graphic Design Polina Zagumenova
Lettering Varya Goncharova
Photography Jenya Bez Zavtraka & Katya Orleana​​​​​​​​​​​​​​
@2025

Purpur Besties is a card game designed as a celebration of women’s friendship — honest, tender, and loud. It invites friends to praise each other sincerely and for no reason, share old chat screenshots, dream about apartments and retreats, revisit favorite playlists, and talk about love stories, exes, and everything in between.

             The design captures the mood of real friendship: warmth, humor, and emotional openness. Soft purple tones and tactile materials make the game feel like a small ritual of care — something to gift, to play, and to return to again and again. A reminder that together, we can do anything.