Graphic Design Polina Zagumenova

Photography Alexander Anufriev
@2025

It is a visual love letter to the city, where identity is never singular. Each letter of BERLIN comes from a different source, carrying its own history, shape, and rhythm. Together they form a word that feels less like typography and more like a portrait — fragmented, eclectic, and alive. This isn’t just a logo. It’s a reflection of Berlin itself: a city of contrasts and collisions, where differences don’t just coexist, they define the whole. Every T-shirt becomes a wearable piece of this mosaic — imperfect, playful, unapologetically diverse. Each shirt is accompanied by a postcard, “Grüße aus Berlin” — a small keepsake, as if the city itself is writing back. A reminder that Berlin is not one voice but many, layered into a chorus that never stops evolving.